The Faculty of Art, Design, and Audiovisual Communication (FADCOM) at ESPOL held a talk entitled “Scientific Narrative in the Transmedia Universe,” given by journalist and science communicator María Cecilia Moreno, who shared with the academic community his experience in transforming scientific knowledge into visually appealing, dynamic, and accessible content.
During the conference, Moreno reflected on the challenges of communicating science in the age of infinite scrolling, highlighting the importance of connecting with audiences through emotion and creativity, without losing the rigor of knowledge. The speaker presented examples of communication practices that integrate digital platforms, visual narratives, and transmedia strategies to bring science to wider audiences.
With more than 23 years of experience in the media—including Ecuavisa, Teleamazonas, Gamavisión, and Medios Públicos del Ecuador—María Cecilia Moreno holds a Master's degree in Public Communication of Science and Technology from ESPOL and is currently pursuing a PhD in Communication at the Catholic University of Argentina (UCA).
She is also the creator of the multiplatform DatoCiencia.com, dedicated to scientific dissemination. This activity was part of a series of talks organized by the degree program, which seeks to promote dialogue between academia and professionals who are driving new forms of scientific communication through the media and digital platforms.
© Photography & Written by José Luis Castro
