FADCOM students are developing scale models of product displays as part of the Artistic Modelling module, under the supervision of lecturer Elizabeth Elizalde, M.Sc. The designs incorporate criteria relating to form, function and ergonomics to meet the needs of a target audience.

The project involves analysing the users and the environment in which each display unit will be situated, with the aim of informing design decisions and defining their characteristics, dimensions and conditions of use.
As part of the process, the students produce scale models that enable them to physically represent their proposals and understand how users would interact with the various elements of the display unit within a given space.

The presentation of each project is complemented by an infographic that brings together the technical and conceptual information relating to the design, alongside the corresponding scale model. In this way, three-dimensional representation and visual communication are combined to explain the proposed solutions.

This exercise enables students to apply their knowledge of modelling and design to specific situations, taking into account both the product’s characteristics and the experience of the people who will interact with the display.
© Photography and Text: José Luis Castro